Review of use and effectiveness of advertising and communication tools. Frameworks and analytical tools for interacting with customers and learning about their preferences as they evolve through four stages of customer life cycle: Use of notion of customer life cycle as organizing principle and application to digital one-to-one marketing context.
Discussion of challenges to creating and maintaining strong brands.
Analysis of opportunities, distinctive characteristics, and emerging trends in foreign markets, including exploration of alternative methods and strategies for entering foreign markets; organizational planning and control; impact of social, cultural, economic, and political differences; and problems of adapting American marketing concepts and methods.
Consideration of environment of pricing decision -- costs, customer, channels, competition, and regulation. Detailed hands-on understanding of market research methodologies used in strategic assessment of customer perceptions and preferences.
NPD process also investigated through five key phases: Extensive use of case studies. Coverage of mass customization, parallel prototyping, cost reduction, and creativity. Products viewed through three lenses: Coverage of channel selection, conflict, power, and control. Examination of new product development NPD process with objective of learning key tools and methods and applying them to case studies, exercises, and course project.
Management of marketing function: Study of nature and determinants of consumer behavior.
Detailed study of decisions regarding media and forms of advertising and marketing communications to develop integrated strategies. Issues of personal selling, account management, determining sales force size, organization, and compensation plans. Analysis of when and how to apply specific pricing strategies, including two-part tariffs, quantity discounts, product differentiation, bundling, and auctions.
Introduction to considerations in development, implementation, and management of brands.B Global Marketing Management Requisite: course Analysis of opportunities, distinctive characteristics, and emerging trends in foreign markets, including exploration of alternative methods and strategies for entering foreign markets; organizational planning and control; impact of social, cultural, economic, and political differences; and.
The function of this report is to outline and assess the performance of Andersen in the current market, and to propose the future marketing strategies in order to increase Andersen’s market share and profit.
Anoka-Ramsey Community College is a multi-campus institution and a member of the Minnesota State Colleges and Universities system.
This item: Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition) by James C. Anderson Hardcover $ Only 1 left in stock (more on the way). Ships from and sold by killarney10mile.com(4).
Marketing Management. The exchange of goods and services is perhaps the oldest form of business known to humankind.
Students completing a marketing degree program can expect classes in business concepts, economics, consumer behavior, advertising, sales, etc. Students complete projects that are applicable to the real world.
Founded in Billings Montana inAnderson Management Group is an accounting, marketing and management group for franchise Buffalo Wild Wings of Montana. AMG strives to provide Great Food, Excellent Service.Download